Campaign for a social organization protecting wildlife
Marketing & Illustration
Solution: Tangible, awareness creating campaign that shows the problem should not be forgotten.
Concept: Teaser- and follow-up-motive, usage also possible in different medias (e.g. animation for social media)
Endangered species are not a new problem. But they need our attention and help at any time. Otherwise, there is no hope for them. This campaign can provide the needed attention in a new way. Set in different touchpoints with the consumer, it can put the extinction from far away where the animals live into our living rooms. Creating awareness and attention is the main goal. Because once again in the human brain plus refreshed knowledge about the issue, the more help can be provided.
Disclaimer: I am not connected in any way to the above recognizable organization, but they are a perfect example for who could run this campaign.