MANKO App Design
challenge: Café visitors miss a deeper and easier connection to their favorite place to stay.
solution: App for MANKO café & workspace that creates added value for customers and increases customer satisfaction by strengthen commitment.
research
A primary user group identified through research was creative adults who want an efficient and pleasant stay/workday at their favorite café. Research revealed that they also value simple processes and the possibility to dive into an inspiring environment through exchange.
ideation
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized easy overview and overall accessibility to all features of the app.
process
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
solution
The app evokes a deeper connection and interaction of users to and with the MANKO café. It strengthens the relationship of customers and café staff for their common passion: good coffee and a cordial workspace.
One quote from peer feedback:
“It feels like I have my favorite cafè & workspace and second living room always with me now.”
learnings: while designing the MANKO café app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
next steps: conduct more user research to determine any new areas of need.